By Jessica Howell – August 16, 2010
It’s true that most seasoned executives — whether they appear to be or not — experience a bit of discomfort in the spotlight. Whether prepping for a quarterly earnings report or a small staff meeting, the concept of one-way dialogue is often fear-inducing to even the most polished among us. And while there’s no foolproof remedy for nervousness, it’s a PR pro’s duty to ensure that the C-suite team is well-equipped to hold their own behind the podium. And the best way to do that is to continually stress the importance of preparation, familiarization, and plain old practice….